More than 2,000 successful Brand Activation cases

13 December 2018 | Durables

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group of 60 fashion influencers to the grand opening of Palessi, a posh shop decorated with gold mannequins and model-perfect sales assistants. The fashionista’s used descriptors like ...

04 December 2018 | Durables

BMW – The Straightest Road Trip Possible

To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...

29 November 2018 | Services

Centre Pompidou – #SouvenirsDeParis

When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary ...

22 November 2018 | Fastmovers

Taco Bell – Big Ben Takeover

London’s Big Ben has been silent for the most part since conservation work began in 2017. It has only chimed for special occasions. That inspired Taco Bell for this ...

12 November 2018 | Durables

MINI – Tweet to Test Drive

To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...

07 November 2018 | Services

KLM – We Are an Airline

Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM ...

24 October 2018 | Durables

The North Face – Pinnacle Project

On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...

22 October 2018 | Services

Shell – Generation Discover Festival

Hear, hear for science and innovation! The third edition of the annual Shell Generation Discover Festival in The Hague was bigger than ever before. More than 35,000 children were ...

15 October 2018 | Durables

Samsung – Modernized Masterpieces

New Samsung research suggests that 75% of men have little or no idea how to operate the domestic appliances they have at home. In this outdoor activation the brand ...

03 October 2018 | Uncategorized

Ziggo – The Return of a Legend

With this fun activation Ziggo gives a positive boost to its sponsorship of Ajax. The telecom provider asked the legendary Finnish player Jari Litmanen (who won the Champions League ...