ANWB – Paul the Night Cyclist
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light ...
Brandactivation travels to Brazil to spot cool advertising cases. This stunt by the Brazilian Association of Organ Transplantation won Gold in Cannes last week. It all begun when the eccentric Brazilian billionaire Chiquinho Scarpa posted on his Facebook page that he would bury his $500,000 Bentley in the yard of his mansion. The impact was huge. People were revolted and the media strongly criticized his decision. But at the day of the burial Scarpa made a very surprising statement, as can can be seen in this case study.