Samsung – Look at Me app
We start 2015 with a touching doing good campaign. In cooperation with creative agency Cheil and two Korean universities Samsung developed an app that maybe can help autistic children ...
Brandactivation travels to Brazil to spot cool advertising cases. This stunt by the Brazilian Association of Organ Transplantation won Gold in Cannes last week. It all begun when the eccentric Brazilian billionaire Chiquinho Scarpa posted on his Facebook page that he would bury his $500,000 Bentley in the yard of his mansion. The impact was huge. People were revolted and the media strongly criticized his decision. But at the day of the burial Scarpa made a very surprising statement, as can can be seen in this case study.