More than 2,000 successful Brand Activation cases

31 December 2018 | Durables

Volkswagen – Annie. The Beetle

Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...

13 December 2018 | Durables

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...

04 December 2018 | Durables

BMW – The Straightest Road Trip Possible

To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...

12 November 2018 | Durables

MINI – Tweet to Test Drive

To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...

24 October 2018 | Durables

The North Face – Pinnacle Project

On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...

15 October 2018 | Durables

Samsung – Modernized Masterpieces

New Samsung research suggests that 75% of men have little or no idea how to operate the domestic appliances they have at home. In this outdoor activation the brand ...

02 October 2018 | Durables

Diesel – Hate Couture

With the release of a new fashion campaign Diesel takes a stand against bullying on social media. In a series of films notable faces and influencers including Nicki Minaj, ...

27 September 2018 | Durables

LG – Hidden City Photography Project

In 1978, the Argentinian government built a wall in Buenos Aires to hide a shantytown from the outside world. The neighborhood has since been known as Ciudad Occulta (The ...

26 September 2018 | Durables

Bjorn Borg – Swap Drugs for Sportswear

Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...

13 September 2018 | Durables

Mini – Created in a Countryman

Turns out, the MINI Countryman isn’t so mini. To artfully illustrate that the 2019 model has enough space for the biggest adventures, MINI teamed up with stop-motion animator Kirsten ...