More than 2,000 successful Brand Activation cases

03 May 2018 | Durables

Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...

10 April 2018 | Durables

Alibaba and Ford – Super Test-Drive Centre

In an attempt to conquer the world’s largest auto market Ford and the Chinese e-commerce giant Alibaba teamed up for an activation that blends online and offline customer experiences. ...

27 March 2018 | Durables

Nike – Reactland

In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...

07 March 2018 | Durables

Lacoste – Save Our Species

One of the most iconic logos in fashion, the Lacoste crocodile, is making way for ten threatened animals in a new line of limited-edition polo shirts. For each species, ...

28 February 2018 | Durables

Honda and Forza Motorsport – Real vs. Virtual

In this thrilling ad Honda blurs the line between the real world and virtual reality. The Japanese car brand set up a head-to-head race between IndyCar driver Graham Rahal ...

26 February 2018 | Durables

Hornbach – Build your Own Design Chair

The Werkstück Lounge Chair is a fine piece of Scandinavian design, created by the globally renowned architect Sigurd Larsen. But the thing is: it can’t be bought. It’s a ...

20 February 2018 | Durables

PlayStation – War on the Floor

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights ...

14 February 2018 | Durables

Diesel – Go with the Fake

Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...

22 January 2018 | Durables

Volvo – The new HR manager

In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s ...

17 January 2018 | Durables

BVG Berlin – Limited edition Adidas sneaker

This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear ...