Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just before Christmas. One the Active Park features is that it automatically detects empty car spaces by passing them. This technique was linked to a Twitter Channel. The result: people in Stuttgart could online check where free parking spots were available. Look here for case study.
G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves ...
A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...
In this international campaign Hot Wheels shows that die-cast toys can be very cool. A good example is this stunt in which a life sized How Wheel breaks the ...