Mercedes – Tweet Fleet

30 March 2012 | Durables

Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just before Christmas. One the Active Park features is that it automatically detects empty car spaces by passing them. This technique was linked to a Twitter Channel. The result: people in Stuttgart could online check where free parking spots were available. Look here for case study.

17 March 2009 | Durables

HEAD – Speed Lessons

Racquet producer HEAD launched a very funny online campaign to promote their new model. The site Speed Lessons brings us six cheeky cartoons with the voice-over of tennis pro ...
21 December 2012 | Durables

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
31 March 2016 | Durables

Toyota – Climb Wall on Times Square

With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing ...