More than 2,000 successful Brand Activation cases

07 March 2018 | Durables

Lacoste – Save Our Species

One of the most iconic logos in fashion, the Lacoste crocodile, is making way for ten threatened animals in a new line of limited-edition polo shirts. For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild. Ranging from 30 examples for the Vaquita to ...

28 February 2018 | Durables

Honda and Forza Motorsport – Real vs. Virtual

In this thrilling ad Honda blurs the line between the real world and virtual reality. The Japanese car brand set up a head-to-head race between IndyCar driver Graham Rahal ...

26 February 2018 | Durables

Hornbach – Build your Own Design Chair

The Werkstück Lounge Chair is a fine piece of Scandinavian design, created by the globally renowned architect Sigurd Larsen. But the thing is: it can’t be bought. It’s a ...

20 February 2018 | Durables

PlayStation – War on the Floor

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights ...

16 February 2018 | Services

Addict Aide – Laurence’s Secret

It’s the year of 2009 in the Paris apartment of a woman named Laurence. There are signs of a struggle, a suspicious red stain on the carpet. What happened? ...

14 February 2018 | Durables

Diesel – Go with the Fake

Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...

29 January 2018 | Fastmovers

HP Lubricants – Roads That Honk

The Jammu-Srinagar in North India is one of the most dangerous highways in the world. In this powerful campaign HP Lubricants, India’s largest automotive oil company, tries to make ...

22 January 2018 | Durables

Volvo – The new HR manager

In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s ...

17 January 2018 | Durables

BVG Berlin – Limited edition Adidas sneaker

This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear ...

16 January 2018 | Durables

Intel – Drone Show

Intel started the world’s biggest tech conference CES with a bang. The technology giant staged a choreographed light show featuring 250 of its mini drones. The LED-carrying dancing quadcopters ...