Hi – Pokkie foetsie. Alles foetsie.
The commercial ‘Pokkie Foetsie’ (Dutch slang for ‘lost mobile phone’) is quite funny, but not really a brandactivation case. But mobile operator Hi takes it to the next level ...
This weekend the Rijksmuseum in Amsterdam opens after a ten-year renovation. That means that Vermeer’s The Milkmaid, Rembrandt’s The Night Watch and all that other magnificent paintings finally can return to their homecoming. Principal sponsor ING celebrates the reopening with this great guerrilla stunt in a Dutch shopping mall.