Xbox Kinect – Interactive Projection Mapping
Two weeks ago we noticed this little, but nice example of projection mapping. At the launch of the Xbox Kinect in Germany Microsoft showed how incredibly far you can ...
Every time a new smartphone is launched, people wait in line in front of stores to be the first to get the new device. Great free publicity for your brand of course. Samsung in New Zealand had a brilliant idea to engage its fans in a far more effective way for the launch of the Galaxy S4. They gave people the chance to wait in a virtual line. In order to be the first, they had to share the Galaxy S4 new features on social media. The more you shared the closer you got. Twelve thousand people (!) joined the line that was broadcasted live in front of the store on billboards. This case study tells the whole story. Great work!
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