The North Face – See for Yourself Taxi
Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...
Every time a new smartphone is launched, people wait in line in front of stores to be the first to get the new device. Great free publicity for your brand of course. Samsung in New Zealand had a brilliant idea to engage its fans in a far more effective way for the launch of the Galaxy S4. They gave people the chance to wait in a virtual line. In order to be the first, they had to share the Galaxy S4 new features on social media. The more you shared the closer you got. Twelve thousand people (!) joined the line that was broadcasted live in front of the store on billboards. This case study tells the whole story. Great work!
On Brandactivation.nl you find more than 800 cross medial advertising cases. Follow us on Twitter.
Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...
This show don’t tell stunt looks quite a lot like the award winning Volvo Test Series campaign. But the result is so cool that we like to show it ...
When we cook together, we make more than just food. That’s the idea behind the IKEA Dining Club last September. In the company’s Shoreditch, London location people could prepare ...