SAS – Europe’s Most Punctual Offer

24 January 2017 | Services

The Scandinavian airlines (SAS) were awarded Europe’s most punctual airline company. To remind customers of this punctuality, they came up with this engaging banner campaign. Every time an SAS plane landed in Copenhagen, it flew in real time through a banner that appeared on major Danish sites. If viewers caught the plane at the exact moment when it flew through the banner, they got a great price on tickets. The campaign had more than 150.000 active users within the first week and they each spend an average of 2 minutes and 40 seconds watching the banner.