Shell FuelSave – 1 Liter Challenge
Shell’s new FuelSave Euro 95 reduces your fuel consumption. To emphasize this message BrandBase organized the 1 Liter Challenge. In this contest the Dutch comedian Jeroen van Koningsbrugge competed ...
In cooperation with the Dutch traffic safety organization VVN and Shell BrandBase came up with the hip-hop song The Boss (featuring the popular rapper Monsif) that teaches kids in a cool way about the importance of traffic rules. Just one day after its release it reached the top position in the Dutch iTunes Children’s Music Charts! You can check out the video here. Boom shakalaka kaboom!