AXA – Interactive TV commercial
After their innovative iPhone App for handling your car-insurance AXA developed an application for the home-insurance market in Belgium. To promote this, the company launched an outstanding interactive TV ...
In cooperation with the Dutch traffic safety organization VVN and Shell BrandBase came up with the hip-hop song The Boss (featuring the popular rapper Monsif) that teaches kids in a cool way about the importance of traffic rules. Just one day after its release it reached the top position in the Dutch iTunes Children’s Music Charts! You can check out the video here. Boom shakalaka kaboom!