When Marela and Sam from New Zealand went on a trip to Europe found themselves trapped among selfie sticks in an overcrowded city. After battling crowds in a museum, Marela commented on the experience on Instagram. At that point, Oslo came to the rescue. The Great Escape is a brilliant marketing concept, in which the couple was given the chance to visit Norwegian capital for a less crowded city trip. The feel good video of Sam and Marela’s Oslo experience went viral. Tourism marketing to the max, love it!