In the worlds most popular PC game League of Legends a mystic plant can save your life in game: Honeyfruit. To create buzz around the launch of a mobile version the in-game power-up was brought to life by a world-class chef. Gamers were invited to try it at event locations and influencers and game creators ...
At least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours. That insight inspired creative agency Wunderman Thompson Colombia ...
95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In an attempt to generate awareness and to raise funds for the ...
Last year NASA reported that Asteroid 2018VP1 was headed toward Earth’s atmosphere. ‘I wonder who will save the Oreos’, tweeted a concerned fan. That tweet inspired Oreo to launch ...
After the renovation of its entire building The Geneva Opera House wanted to break the image of an old-fashioned venue. To do so, the institute developed a range of ...
Though many of us can’t wait to go to a crowded pub again, this experience campaign brilliantly corresponds with out deeper appreciation for social activities and quality time with ...
Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than ...
This beautiful disruptor by Method fuels our desire for some big and bold live activations. In the coolest campaign for cleaning stuff ever the eco-friendly brand collaborated with seven ...
Ordinarily, foodbank’s marketing approach involve pleading for donations. But Foodbank WA’s in Australia used out of the box thinking to drive support to help hungry children. With the Hungry ...
People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer ...