‘Have a break, have a KitKat’. One of most iconic slogans in advertising was born in 1958. The question is whether you can transport an idea that was born in the days of Don Draper to this era of experiences. JWT Brazil gives it a good shot in this creative vending machine at Sao Paulo ...
Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...
Due to strong competition from cities like Paris, Amsterdam and London, and the terror attacks of 2016 and 2017, Brussels doesn’t score that well among tourists. To prove the ...
Most household webcams aren’t safe. Hackers can hack them in a blink of an eye and put the footage online. To address this problem the French security company Uppersafe ...
Unauthorized trespassing onto rail lines is one of the major causes of death throughout the railway network in France. In order to raise awareness among high schoolers and curb ...
In an attempt to conquer the world’s largest auto market Ford and the Chinese e-commerce giant Alibaba teamed up for an activation that blends online and offline customer experiences. ...
Clear blue oceans, superbly colored coral reefs and snow-topped glaciers. The world often looks more beautiful if you see it through the eyes of travel bloggers. But the problem ...
This week the Dutch speed skater and two time 2018 Olympic gold medal winner Kjeld Nuis wrote history and became the fastest man on ice. In Swedish Lapland he ...
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
On November 22, 1963, on his way to deliver a speech in Dallas, US president John F. Kennedy was assassinated. Fifty-five years later, using the latest technology, The Times ...