It all began with posts on social media. Then it spread to red carpet events, live TV broadcasts, theatre performances and even the Israeli president joined in. The awareness campaign for the Stop Cancer Association – to highlight what happens after young adults in the age 18-40 receive a cancer diagnosis – got Israel stuck for ...
Wild peeing is long-standing tradition in Paris. The city of lights has been blighted by public urination, especially around train stations. To discourage people from urinating wherever they please ...
Living with Parkinson’s can be tough. Often, even the simplest of tasks become challenging. To make us all feel which effect the disease has the Berliner university hospital Charité ...
Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...
Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art ...
Netflix has been teasing the arrival of the new Stranger Things season with a number of fun activations. In Burbank, California, the streaming service teamed up with ice cream ...
This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...
On the heels of its Losing Blue campaign Corona came up with a bold and brave example to create awareness and behavior-change. For its Fit Pack the Mexican brewer ...
Brands don’t need fancy, expensive booths to distinguish themselves at summer festivals. Small Finnish distillery Kyrö found a more original way to cheer up festival visitors. The company focused ...
ThisAbles is far more than just a clever play on words. It’s an awesome product innovation idea that — true to the IKEA brand values – democratizes design and ...