Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than traditional messaging – the brand incorporated a subtle but visible lump in its bar of soap. The Soap with a Lump was launched in collaboration with ...
This beautiful disruptor by Method fuels our desire for some big and bold live activations. In the coolest campaign for cleaning stuff ever the eco-friendly brand collaborated with seven ...
Ordinarily, foodbank’s marketing approach involve pleading for donations. But Foodbank WA’s in Australia used out of the box thinking to drive support to help hungry children. With the Hungry ...
People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer ...
Meet Mr Humfreez. As a part of ANZ bank’s healthy homes initiative this smart household device in sheep’s clothing uses the power of nature to help people in New ...
We could all use a change of scenery right now. That’s why beer brand Coors Light created a pretty cool workspace in the middle of the snow-covered Canadian mountains ...
For many people waking up to the smell of bacon is one of the best ways to start the day. Hormel translates this idea into a fun collectible and ...
To demonstrate the power of its stain remover, Vanish in Brazil created a story book made of commonly used fabrics that, just like clothes, can be washed and used ...
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...
Like most women, Brazilian footbal star Andressa Alves, was always given dolls as a child. Passionate about soccer, little Andressa decided to turn her dolls into something that really ...