For a foreign brand with a name like Carlsberg it can be difficult to get your message across in the Vietnamese market. The best way is to turn a disadvantage into an advantage with a fun activation. This AI-powered billboard with voice-activated tap dispensed free beer whenever someone said Carlsberg right....
It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of ...
For many people rain is a major obstacle to go cycling. That’s why Brussels Mobility came up with this awesome product activation. The Poncho Posters were a limited series ...
To mark the launch of Heinekens new Silver lager, the beer brand teamed up with Los Angeles designer The Shoe Surgeon to create Heinekicks. The limited-edition sneakers (32 pairs ...
In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people ...
Reward marketing is one of the most concrete, cost-effective and measurable methods to increase interest in a product or brand, amplify conversion and encourage customers to repeat their purchases. ...
Many South Africans living in extreme poverty can’t afford electricity. Or don’t have access to it. That means they often turn to open flame fire like paraffin lamp and ...
In Denmark only 1-2% of the nature is wild, resulting in a massive lack of habitats and nourishment for endangered Danish insects. To raise awareness about this silent biodiversity ...
McDonald’s has come up with a fun gadget for untalented cooks: the McDelivery Detector. This super limited-edition device detects when food is burnt and then automatically orders your favorite ...
15% of the world’s population has a disability, yet products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there ...