In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group of 60 fashion influencers to the grand opening of Palessi, a posh shop decorated with gold mannequins and model-perfect sales assistants. The fashionista’s used descriptors like ...
To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary ...
London’s Big Ben has been silent for the most part since conservation work began in 2017. It has only chimed for special occasions. That inspired Taco Bell for this ...
To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...
Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM ...
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
Hear, hear for science and innovation! The third edition of the annual Shell Generation Discover Festival in The Hague was bigger than ever before. More than 35,000 children were ...
New Samsung research suggests that 75% of men have little or no idea how to operate the domestic appliances they have at home. In this outdoor activation the brand ...
With this fun activation Ziggo gives a positive boost to its sponsorship of Ajax. The telecom provider asked the legendary Finnish player Jari Litmanen (who won the Champions League ...