It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of near-perfect rejects were released as the Rejected Ales range – the best beers you were never meant to taste. Each of the 27 cans told a ...
For many people rain is a major obstacle to go cycling. That’s why Brussels Mobility came up with this awesome product activation. The Poncho Posters were a limited series ...
To mark the launch of Heinekens new Silver lager, the beer brand teamed up with Los Angeles designer The Shoe Surgeon to create Heinekicks. The limited-edition sneakers (32 pairs ...
In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people ...
Reward marketing is one of the most concrete, cost-effective and measurable methods to increase interest in a product or brand, amplify conversion and encourage customers to repeat their purchases. ...
Many South Africans living in extreme poverty can’t afford electricity. Or don’t have access to it. That means they often turn to open flame fire like paraffin lamp and ...
In Denmark only 1-2% of the nature is wild, resulting in a massive lack of habitats and nourishment for endangered Danish insects. To raise awareness about this silent biodiversity ...
McDonald’s has come up with a fun gadget for untalented cooks: the McDelivery Detector. This super limited-edition device detects when food is burnt and then automatically orders your favorite ...
15% of the world’s population has a disability, yet products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there ...
Tapping into local Andean traditions, NGO Fundación Vivir educates mothers in the Ecuadorian Andes about children’s growth to detect early signs of health issues like chronic malnutrition. They took ...