With the start of the Tour de France 37.5 Technology picked the perfect time to launch a provocative campaign for its new cooling clothing. In Dope with This the sportswear brand encourages people to start with doping, but rather than trying illegal performance enhancers the company developed a kit made from its body-cooling materials. The ...
To celebrate its 162nd birthday in style, the upscale British wellington brand Hunter has built a 120-foot hot air balloon which closely resembles Hunter’s original design. In a huge ...
Teens spend hours every day on social media. Online they are often confronted with unattainable ideals that can cause low self-esteem. Swedish insurance company Länsförsäkringar, a brand with a ...
To emphasize its innovative brand image Evolution came up with this eye-catching concept at Lisbon airport. The Portuguese hotel chain offered tired passengers a comfortable place to rest by ...
In this pretty brilliant social activation Swedish brewer Norrlands Guld Beer blends two crucial elements of World Cup viewing: beer and Twitter (during the last World Cup in 2014 ...
‘Potholes and bumps in the road can cause irreversible damage to your pizza during the drive home. We can’t stand by and let your cheese slide to one side, ...
Mercedes-Benz has come up with a powerful way to promote its self-driving technology. Most South African’s will remember the famous and Gold Lion winning commercial from 1990 that featured ...
A skyline of lamps that recreates Manhattan. A trail of mirrors in the Nevada desert. A beautiful wall of picture frames in Austin. Homewares brand HomeGoods created a series ...
With 21,000 inhabitants Palau is the thirteenth smallest nation in the world, but it attracts almost eight times its population in tourists each year. With this campaign the government ...
In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed ...