37.5 Technology – Free Doping Kit

17 July 2018 | Durables

With the start of the Tour de France 37.5 Technology picked the perfect time to launch a provocative campaign for its new cooling clothing. In Dope with This the sportswear brand encourages people to start with doping, but rather than trying illegal performance enhancers the company developed a kit made from its body-cooling materials. The idea is that the increased performance you get from the fabric is similar to that offered by illegal doping. During the first two weeks Tour de France 37.5 Technology gives doping kits away free through the campaign website.

 

29 November 2010 | Durables

Xbox Kinect – Interactive Projection Mapping

Two weeks ago we noticed this little, but nice example of projection mapping. At the launch of the Xbox Kinect in Germany Microsoft showed how incredibly far you can ...
20 December 2013 |

Renault Zoe – Life size scalextric

To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...
13 December 2018 |

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...