Volkswagen – Annie. The Beetle
Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...
With the start of the Tour de France 37.5 Technology picked the perfect time to launch a provocative campaign for its new cooling clothing. In Dope with This the sportswear brand encourages people to start with doping, but rather than trying illegal performance enhancers the company developed a kit made from its body-cooling materials. The idea is that the increased performance you get from the fabric is similar to that offered by illegal doping. During the first two weeks Tour de France 37.5 Technology gives doping kits away free through the campaign website.