Nike – Mount Olympus
This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...
With the start of the Tour de France 37.5 Technology picked the perfect time to launch a provocative campaign for its new cooling clothing. In Dope with This the sportswear brand encourages people to start with doping, but rather than trying illegal performance enhancers the company developed a kit made from its body-cooling materials. The idea is that the increased performance you get from the fabric is similar to that offered by illegal doping. During the first two weeks Tour de France 37.5 Technology gives doping kits away free through the campaign website.