Microsoft – Changing the Game
Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...
More than 300 million tennis balls are produced every year. An insane amount and almost nothing gets recycled. ABN AMRO wants to stimulate the transition to a circular economy and with this campaign the bank and its creative agency BrandBase give old tennis balls a new purpose. At the World Tennis Tournament in Rotterdam four different Game Changers were presented: a circular sneaker, a tennis racquet vibration dampener, a bluetooth speaker and a sustainable roof tile. All made from recycled tennis balls. Game Changers recently won the Sponsorship Activation Award at the Drum Experience Awards in London.