ABN AMRO – Game Changers

10 December 2019 | Durables

More than 300 million tennis balls are produced every year. An insane amount and almost nothing gets recycled. ABN AMRO wants to stimulate the transition to a circular economy and with this campaign the bank and its creative agency BrandBase give old tennis balls a new purpose. At the World Tennis Tournament in Rotterdam four different Game Changers were presented: a circular sneaker, a tennis racquet vibration dampener, a bluetooth speaker and a sustainable roof tile. All made from recycled tennis balls. Game Changers recently won the Sponsorship Activation Award at the Drum Experience Awards in London.