Centraal Beheer Achmea – Even Apeldoorn Bellen LIVE
Until December 24 people in Holland could capture their own ‘Even Apeldoorn Bellen’ moment (based on the famous commercials for insurance company Centraal Beheer Achmea in which all kind ...
Brandactivation travels to Brazil to spot cool advertising cases. This stunt by the Brazilian Association of Organ Transplantation won Gold in Cannes last week. It all begun when the eccentric Brazilian billionaire Chiquinho Scarpa posted on his Facebook page that he would bury his $500,000 Bentley in the yard of his mansion. The impact was huge. People were revolted and the media strongly criticized his decision. But at the day of the burial Scarpa made a very surprising statement, as can can be seen in this case study.