Länsförsäkringar – The Checkout Suite
Swedish insurance company Länsförsäkringar is known for its social sustainability activations that aim to help (young) people regain life in the real world. The company’s latest initiative is a ...
Brandactivation travels to Brazil to spot cool advertising cases. This stunt by the Brazilian Association of Organ Transplantation won Gold in Cannes last week. It all begun when the eccentric Brazilian billionaire Chiquinho Scarpa posted on his Facebook page that he would bury his $500,000 Bentley in the yard of his mansion. The impact was huge. People were revolted and the media strongly criticized his decision. But at the day of the burial Scarpa made a very surprising statement, as can can be seen in this case study.