Addict Aide – Laurence’s Secret

16 February 2018 | Services

It’s the year of 2009 in the Paris apartment of a woman named Laurence. There are signs of a struggle, a suspicious red stain on the carpet. What happened? In an online and offline escape room game thousands of people tried to discover her secret. Not one of them succeeded. The truth is that in 2009 Laurence Cottet was a woman with a senior position in a large French company. But she was an alcoholic. She has now recovered and with Addict Aide she wants to bring a hopeful message in this powerful activation campaign that tackles the taboo of alcoholism.

 

06 February 2014 |

Rubens House – IBeacon mobile app

Most museums offer rather old fashion audio tours for extra information about the art and the building. The Rubens House in Antwerp upgrades its visitor experience by breathing new ...
08 April 2016 |

Sweden’s Tourist Association – The Swedish Number

250 years ago Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To celebrate this anniversary, Sweden’s Tourist Association came up with ...
18 April 2014 | Services

Ash – Smoking hot Tinder campaign

Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive ...