Amnesty International – Woman in Suitcase
With a confronting ambient campaign Amnesty International tried to gain awareness to stop human trafficking. On a German airport they put a woman in a transparent suitcase and put ...
It’s the year of 2009 in the Paris apartment of a woman named Laurence. There are signs of a struggle, a suspicious red stain on the carpet. What happened? In an online and offline escape room game thousands of people tried to discover her secret. Not one of them succeeded. The truth is that in 2009 Laurence Cottet was a woman with a senior position in a large French company. But she was an alcoholic. She has now recovered and with Addict Aide she wants to bring a hopeful message in this powerful activation campaign that tackles the taboo of alcoholism.