Nike – Frozen Art Installation
This event by Nike in LA must have been an insane amount work, but the result certainly is amazing. For the launch of the new Jordan CP3 basketball shoe ...
Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a webcam and a code implanted in the tongue of the shoe. This short film gives a nice impression.