Adidas – Augmented Reality

19 February 2010 | Durables

Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a webcam and a code implanted in the tongue of the shoe. This short film gives a nice impression.

01 December 2009 |

Sony – Fantasy Festival Competition

Winter en music festivals doesn’t sound like a golden combination. Unless you manage to translate the festival vibe into something you can do in your own home. Sony’s Fantasy ...
27 September 2013 |

Sony Xperia – The Wet Experience

The Xperia Z is waterproof. That means that Sony’s new smartphone not only can handle a few drops of water, but that it actually survives under water. To proof ...
20 January 2014 | Durables

Sony – Xperia Xperience

Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...