Penningtons – Magic Mirror
Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you ...
Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a webcam and a code implanted in the tongue of the shoe. This short film gives a nice impression.