Adidas – Interactive Basketball

23 February 2010 | Durables

Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people to visit the Adidas Channel. A smart way to achieve a more lasting connection between brand and target group.

27 November 2015 | Durables

Samsung – 10 Minute Vacation

The new Samsung Galaxy S6 battery can charge up to 4 hours within 10 minutes. To emphasize that Samsung created a feel good activation in which they helped busy ...
08 February 2009 | Durables

Björn Borg – Let’s Break Up

Björn Borgs new online campaign has nothing to do with Swedish underwear. But who cares? The concept ‘Breaking up in the name of love’ is very witty and interactive ...
27 November 2009 | Durables

IKEA – Facebook Showroom

IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook ...