Adidas – Interactive Basketball

23 February 2010 | Durables

Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people to visit the Adidas Channel. A smart way to achieve a more lasting connection between brand and target group.

20 January 2014 | Durables

Sony – Xperia Xperience

Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...
15 March 2017 | Durables

Kia – The Luxury Experts Test Drive

Who drives more luxury cars than anyone? Your first guess might be a duke or a CEO or a hip-hop mogul. Actually, it’s the guy who parks their cars. ...
13 December 2018 | Durables

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...