Adidas – Interactive Basketball

23 February 2010 | Durables

Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people to visit the Adidas Channel. A smart way to achieve a more lasting connection between brand and target group.

08 March 2016 | Durables

Reebok – ZPump Speed Cam

Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers ...
10 April 2018 | Durables

Alibaba and Ford – Super Test-Drive Centre

In an attempt to conquer the world’s largest auto market Ford and the Chinese e-commerce giant Alibaba teamed up for an activation that blends online and offline customer experiences. ...
23 October 2015 | Durables

The North Face – Sudden Exploration

Some people in Asia like to scare the shit out of people with weird practical jokes. But also if it comes to experiences brands dare to go to the ...