Adidas – Ready to Run

22 June 2012 | Durables

Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So they launched the dynamic Ready to Run campaign which involves a kidnapping, a sensational race and numerous French sport celebs.
 

11 August 2014 | Durables

ASICS – Kerri Cannon

Sports brand ASICS is sponsor of the World Series of Beach Volleyball and one of the greatest beach volleyball players of all-time: Kerri Walsh Jennings. To offer World Series ...
24 July 2019 | Durables

Microsoft – Changing the Game

Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...
21 December 2012 | Durables

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...