The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So they launched the dynamic Ready to Run campaign which involves a kidnapping, a sensational race and numerous French sport celebs.