BVG Berlin – Limited edition Adidas sneaker
This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear ...
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So they launched the dynamic Ready to Run campaign which involves a kidnapping, a sensational race and numerous French sport celebs.