Adidas – Ready to Run

22 June 2012 | Durables

Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So they launched the dynamic Ready to Run campaign which involves a kidnapping, a sensational race and numerous French sport celebs.
 

02 August 2013 | Durables

Mercedes – Take the Weel

Smart campaign by Mercedes the US. Five of Instagram’s all-star photographers go an a five-day roadtrip in the CLA. Whoever gets the most likes, keeps the all-new Mercedes-Benz. You ...
21 December 2012 |

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
25 October 2009 |

Volkswagen – The Fun Theory

How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...