WaterIsLife – Art Heist for Good
In a project that pushes ethical boundaries nonprofit organization WaterIsLife and the New York agency Deutsch went on a mission to take from the poor to give to the poor. After ...
In this creative campaign, which has gone viral, AeroMexico tackles the tensions over the U.S.-Mexico border wall with a humorous twist. In a series of interviews, the airline seeks to inspire residents of a Texas town to visit Mexico through the use of genealogy testing. The amount of the discount depends on the percentage of Mexican ancestry. Although no political issues are mentioned by name, it appears AeroMexico is using its ad to examine tensions between the two countries.