Skin Cancer Campaign – 700 Lives Installation
Every year in Spain more than 700 people lose their lives because of advanced melanoma. To warn people against the risks of sunbathing ice statues were placed on the ...
In this creative campaign, which has gone viral, AeroMexico tackles the tensions over the U.S.-Mexico border wall with a humorous twist. In a series of interviews, the airline seeks to inspire residents of a Texas town to visit Mexico through the use of genealogy testing. The amount of the discount depends on the percentage of Mexican ancestry. Although no political issues are mentioned by name, it appears AeroMexico is using its ad to examine tensions between the two countries.