Gatorade – Mission Control
Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...
Appie is a mobile application from the Dutch supermarket chain Albert Heijn, which helps customers remembering and choosing their daily groceries. This funny interactive campaign (in Dutch) celebrates the launch of an updated version for the iPod and Android (with voice recognition). The new Appie software contains four hidden videos about products with a name that refers to music (drumsticks for example). When people solve the puzzle, they can login to the action site and win an iPad 2.