AH – Grappie van Appie

25 March 2011 | Fastmovers

Appie is a mobile application from the Dutch supermarket chain Albert Heijn, which helps customers remembering and choosing their daily groceries. This funny interactive campaign (in Dutch) celebrates the launch of an updated version for the iPod and Android (with voice recognition). The new Appie software contains four hidden videos about products with a name that refers to music (drumsticks for example). When people solve the puzzle, they can login to the action site and win an iPad 2.

16 January 2015 |

Castello Cheese – Eat the Art Pop-up Museum

Sampling deluxe by the Danish cheese brand Castello. In a eat the art pop-up museum in New York City passers-by got the opportunity to products in a very original ...
30 March 2011 | Fastmovers

Flair – Fashion Tag

Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With ...
09 May 2011 | Fastmovers

Ben & Jerry's – Fairtweets

In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message ...