Air France – Music in the Sky

23 November 2012 | Services

To survive the fight with price fighters Air France aims at a young and hip target audience. The airline chose music as its main marketing instrument and over the last ten years they organized concerts en initiated platforms. With this new campaign Air France invites music lovers to turns their heads towards the sky with the augmented reality app Music in the Sky. In the clouds, all over the world songs are hidden, which you can grab for free. Look