To survive the fight with price fighters Air France aims at a young and hip target audience. The airline chose music as its main marketing instrument and over the last ten years they organized concerts en initiated platforms. With this new campaign Air France invites music lovers to turns their heads towards the sky with the augmented reality app Music in the Sky. In the clouds, all over the world songs are hidden, which you can grab for free. Look
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to ... On January 15 2009 T-Mobile organized a swinging flash mob dance event (more than 11 million views on YouTube) at Liverpool St. Station in London. The last few months ... The British non-profit organization Women’s Aid created this impressive outdoor campaign for International Women’s Day. In busy shopping streets in London and Birmingham innovative digital billboard showed the face ...
Visit Britain – Great Chinese Names for Great Britain
T-Mobile – Karaoke
Women’s Aid – Innovative Billboard Campaign
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