Jaguar – Actual Reality
A virtual reality headset is a great gadget to let people experience a product in a three dimensional world. But some experiences can’t be simulated. Like a test drive ...
In an attempt to conquer the world’s largest auto market Ford and the Chinese e-commerce giant Alibaba teamed up for an activation that blends online and offline customer experiences. In China’s southern city Guangzhou the two brands opened a five-storeys tall unmanned car vending machine that contains various Ford models. People can book a test-drive with Alibaba’s shopping apps, snapping a selfie as they do so. When they arrive at the machine, it will verify their identities before the vehicle is delivered for a three-day test ride.
A virtual reality headset is a great gadget to let people experience a product in a three dimensional world. But some experiences can’t be simulated. Like a test drive ...
Tomorrow night Times Square will traditionally host one of the most dazzling New Years Eve parties on the planet. But the whole year round the NY square is boosting ...
Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat ...