Allen Solly – Twitter Powered Billboard

21 December 2012 | Fastmovers

After sun, wind and water there now is a new form of energy: Twitter power. Clotting brand Allen Solly uses it to launch its new collection in India. The Twitter Powered Billboard houses shirts, each rigged with a solenoid. With every tweet a random solenoid would go forward, so the shirts fell of the billboard. Nice work!