Coca Cola – Maroon 5 session
Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...
After sun, wind and water there now is a new form of energy: Twitter power. Clotting brand Allen Solly uses it to launch its new collection in India. The Twitter Powered Billboard houses shirts, each rigged with a solenoid. With every tweet a random solenoid would go forward, so the shirts fell of the billboard. Nice work!