Pro Infirmis – Because who is perfect?
Disabled mannequins were eliciting astonished looks from passers-by on Zurich main shopping street. They were part of a campaign called Because who is perfect? which has been devised by ...
With a good sense of timing and location, a catchy gadget and a 50 % taxi discount Ambev tries to convince young Brazilian clubbers not to drink and drive. Triggering and intelligent marketing concept. Look here for the case study.