Basel Tourism – Pokémon Go, The Revenge
The Basel tourism agency uses the Pokemon Go hype for an awesome piece of city marketing. The crazy video shows four life-sized Pikachus running the streets of Switzerland’s third-largest ...
With a good sense of timing and location, a catchy gadget and a 50 % taxi discount Ambev tries to convince young Brazilian clubbers not to drink and drive. Triggering and intelligent marketing concept. Look here for the case study.