The Palau Pledge
With 21,000 inhabitants Palau is the thirteenth smallest nation in the world, but it attracts almost eight times its population in tourists each year. With this campaign the government ...
This intelligent campaign shows the deeper meaning behind the famous Amnesty Candle: Bring the horrors to light. No one will keep us from seeing. The people who bought a candle received a mysterious black card with it. As soon as they held it close to the flame this painful message saw the light of day.
Via Direct Daily