Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
With a confronting ambient campaign Amnesty International tried to gain awareness to stop human trafficking. On a German airport they put a woman in a transparent suitcase and put her on a baggage carousel. Besides the frozen looks from passengers the action gained lots of media attention.