Pocari Sweat – Lunar Dream Moon Capsule
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...
Drinkers of the Argentine beer Andes have a problem: their girlfriends. Especially dividing their time between her and their drinking-buddy’s seems to give trouble. The Andes Friend Recovery campaign offers a solution. Andes installed robots with a screen for a face in the main bars of Mendoza. There all friends sit around the robot, the absent friend logs in on his computer at home and through the webcam he can interact with his buddy’s at the bar. In their previous campaign the beer brand was also a great help to men in a relationship that still love hanging out at bars.