Cadbury – Share the Joy
Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these ...
Beer brands like to play with that Men Are from Mars, Women Are from Venus thing. Heineken of course did an awesome job with the Walk in Fridge commercial, but this social media driven activation by Andes Beer is also pretty damn funny. The hired a specialized rescue team who rescued men from a depressing event. Look here for the teaser.