Billboard – Guitar Pee
Again a very cool branded installation from South America. In several São Paulo bars Billboard Magazine Brazil presented Guitar Pee, an interactive urinal that allowed men to transform pee ...
Beer brands like to play with that Men Are from Mars, Women Are from Venus thing. Heineken of course did an awesome job with the Walk in Fridge commercial, but this social media driven activation by Andes Beer is also pretty damn funny. The hired a specialized rescue team who rescued men from a depressing event. Look here for the teaser.