Hi – Pokkie foetsie. Alles foetsie.
The commercial ‘Pokkie Foetsie’ (Dutch slang for ‘lost mobile phone’) is quite funny, but not really a brandactivation case. But mobile operator Hi takes it to the next level ...
This fall the Dutch organization ANWB wished to inform bicyclists about the necessity of good lighting. To do that BrandBase came up wit a series of cheerful activations starring the ANWB Light Brigade. For example with the Spotlight Operation, in which they put the spotlights on bike riders without proper lightning. Or the Bike Cinema: the world’s firsts drive-cinema especially for cyclists.