National Geographic: Live Augmented Reality
Really great example of how to use augmented reality for a live event. To promote the launch of a new channel in Hungary National Geographic developed this high tech ...
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light Brigade. This year the Brigade has a new member: Paul the Night Cyclist. In October he makes a bike trip around Holland in the dark. Wherever he shows up he seeks attention for good bike lighting. In this video the enlightened night inhabitant introduces himself.