ANWB – Paul the Night Cyclist

This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light Brigade. This year the Brigade has a new member: Paul the Night Cyclist. In October he makes a bike trip around Holland in the dark. Wherever he shows up he seeks attention for good bike lighting. In this video the enlightened night inhabitant introduces himself.