Air France – Music in the Sky
To survive the fight with price fighters Air France aims at a young and hip target audience. The airline chose music as its main marketing instrument and over the ...
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light Brigade. This year the Brigade has a new member: Paul the Night Cyclist. In October he makes a bike trip around Holland in the dark. Wherever he shows up he seeks attention for good bike lighting. In this video the enlightened night inhabitant introduces himself.