Lotto – Lucky Ride
This is an inspiring example of how a creative idea can win the hearts of millions. To promote a new electronic service the national Nicaraguan Lotto treated over 1 ...
In one of the most inspiring celebrations of diversity of the year ANZ Bank teamed up with TBWA\Melbourne to spread the message of sexual equality to the whole of Australia. Following the example of Sydney’s famous Oxford Street parade pride they transformed Oxford Street signs countrywide (123 to be exact) into unique representations of LGBTIQ+ culture, from rainbows and love hearts to sailor flamingos and fiercely proud unicorns. Check out the case video for the story behind this multiple award-winning campaign.