National Geographic: Live Augmented Reality
Really great example of how to use augmented reality for a live event. To promote the launch of a new channel in Hungary National Geographic developed this high tech ...
ANZ Bank celebrated its 8th year sponsorship of Sydney’s Gay and Lesbian Mardi Gras with a wonderful activation. The bank commissioned artists to transform ten of the bank’s ATMs around Sydney into GAYTM’s. The end result is a spectacular array of colours, patterns and sequins and lots of positive PR. Pretty awesome concept! Take a look at the case video.
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