Apple – Cinematic journey through the Hermitage

11 March 2020 | Durables

Apple has raised the bar of its Shot on iPhone-campaign to inspiring new heights with a five-hour-and-19-minute, single-shot 4K film on a single battery charge. The 29-year-old Russian director Axinya Gog tours through the famous Hermitage museum in St Petersburg, lingering on the various artworks and capturing various performances set in the institution’s halls and galleries. The iPhone 11 Pro still had 19 percent battery charge at the end of it all.

28 November 2011 | Durables

Penningtons – Magic Mirror

Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you ...
26 February 2018 | Durables

Hornbach – Build your Own Design Chair

The Werkstück Lounge Chair is a fine piece of Scandinavian design, created by the globally renowned architect Sigurd Larsen. But the thing is: it can’t be bought. It’s a ...
19 December 2014 | Durables

Sony – Xperia Underwater Store

We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. ...