Apple – Cinematic journey through the Hermitage

11 March 2020 | Durables

Apple has raised the bar of its Shot on iPhone-campaign to inspiring new heights with a five-hour-and-19-minute, single-shot 4K film on a single battery charge. The 29-year-old Russian director Axinya Gog tours through the famous Hermitage museum in St Petersburg, lingering on the various artworks and capturing various performances set in the institution’s halls and galleries. The iPhone 11 Pro still had 19 percent battery charge at the end of it all.

29 October 2014 | Durables

OLD NAVY – SELFIEBRATION MACHINE

Are you already getting fed up with all the selfie activations lately? This one by Old Navy is too good not to share. To celebrate its 20th birthday the ...
02 September 2014 | Durables

Volkswagen – Charge up for the new e-Golf

To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with ...
07 June 2010 | Durables

Samsung – Shakedown

This live online campaign is an original and funny way to demonstrate just how damage resistant the Samsung B2 100 really is. During each shakedown round seventy cell phones ...