Apple – Cinematic journey through the Hermitage

11 March 2020 | Durables

Apple has raised the bar of its Shot on iPhone-campaign to inspiring new heights with a five-hour-and-19-minute, single-shot 4K film on a single battery charge. The 29-year-old Russian director Axinya Gog tours through the famous Hermitage museum in St Petersburg, lingering on the various artworks and capturing various performances set in the institution’s halls and galleries. The iPhone 11 Pro still had 19 percent battery charge at the end of it all.

29 November 2010 | Durables

Xbox Kinect – Interactive Projection Mapping

Two weeks ago we noticed this little, but nice example of projection mapping. At the launch of the Xbox Kinect in Germany Microsoft showed how incredibly far you can ...
13 June 2018 | Durables

Mercedes – Return to Chapman’s Peak

Mercedes-Benz has come up with a powerful way to promote its self-driving technology. Most South African’s will remember the famous and Gold Lion winning commercial from 1990 that featured ...
17 October 2014 | Durables

Mattel Games – Shopping Mall Surprise

Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...