Apple – Shot on iPhone 6

With this impressive blend of outdoor, print and social Apple shows that people take incredible photos and videos on an iPhone 6 on a daily basis. The campaign features media taken  by 77 photographers, in 70 cities and 25 countries. Photos and films, curated online at the Apple World Gallery, are being promoted on print media and billboards across the world. Be sure to check out the case study, it’s absolutely worth watching.