Polish Red Cross – Very Good Manners
This campaign by the Polish Red Cross is a simple but very clever concept to increase charitable donations. It uses restaurants’ placemats to inform diners that by laying their ...
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive to the opposite sex they used the popular dating app Tinder. ASH created two separate accounts for one attractive blond woman. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. This case video shows the results.
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