Ash – Smoking hot Tinder campaign

18 April 2014 | Services

Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive to the opposite sex they used the popular dating app Tinder. ASH created two separate accounts for one attractive blond woman. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. This case video shows the results.

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10 March 2009 |

Fitness First – Bus stop weighing machine

Handing out leaflets is only one way to attract new customers for your health club. Fitness First chooses this far more creative approach. In a bus stop in Rotterdam ...
20 November 2014 |

ING Mobile Banking App – The APPle Pie event

To celebrate the three-year anniversary of ING’s Mobile Banking App, BrandBase created a tasty activation to thank current users and inspire people to try out the application. The APPle ...
20 May 2009 | Services

ING – Jeugd & Geld Wijzer

BrandBase developed the concept of the Jeugd & Geld Wijzer by ING. This online tool helps parents with the financial education of their children. In a helpful design users ...