WNF – I Protect Tigers
It’s estimated that only 3,900 tigers remain in the wild. 3900! To raise attention for the declining population the Dutch fashion designer Bas Kosters made a limited edition T-shirt. ...
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive to the opposite sex they used the popular dating app Tinder. ASH created two separate accounts for one attractive blond woman. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. This case video shows the results.
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