Ash – Smoking hot Tinder campaign

18 April 2014 | Services

Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive to the opposite sex they used the popular dating app Tinder. ASH created two separate accounts for one attractive blond woman. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. This case video shows the results.

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15 May 2019 | Services

WildAid & CHANGE – Be Their Bodhisattva

This spot-on activation by non-profits WildAid and CHANGE in Vietnam generated an insane amount of press coverage from a single installation. In celebration of the Lunar New Year Vietnamese ...
18 April 2014 | Services

Ash – Smoking hot Tinder campaign

Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive ...
16 August 2016 |

Sydney Opera House – #ComeOnIn

The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. So how do you get more people inside? By turning ...