Trivial Pursuit Hotel
About 30 miles outside of Moscow one of the most iconic board games in the world comes to life in a fun activation. The Trivial Pursuit Hotel is a ...
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive to the opposite sex they used the popular dating app Tinder. ASH created two separate accounts for one attractive blond woman. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. This case video shows the results.
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