Vodafone – Sunday Grannies
We love campaigns that make people smile. And that’s exactly what Vodafone Romania does in this social media experiment. The telecom company connected two elderly ladies who love to ...
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive to the opposite sex they used the popular dating app Tinder. ASH created two separate accounts for one attractive blond woman. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. This case video shows the results.
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