Ash – Smoking hot Tinder campaign

18 April 2014 | Services

Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive to the opposite sex they used the popular dating app Tinder. ASH created two separate accounts for one attractive blond woman. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. This case video shows the results. showcases more than 850 cross medial advertising cases from all over the world. Follow us on Twitter.