ING – Wild Nature Adventure Days
Searching for tracks in the forest, spotting wild life with rangers and making fire without matches. During the ING Wild Nature Adventure Days 7000 children experienced an adventure in ...
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive to the opposite sex they used the popular dating app Tinder. ASH created two separate accounts for one attractive blond woman. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. This case video shows the results.
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