Mattel Games – Shopping Mall Surprise
Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...
For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand invited 60 runners, including journalists and influencers, for an epic adventure in the streets of LA. A 5K urban running course was filled with suspense, gangsters, classy ladies and jazzy tunes that took them back to the Hollywood of the 1940s and ’50. Pretty cool brand experience.
Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...
3D-television is the next hot thing. To promote a new line of LED TVs Samsung introduced a large-scale 3D-outdoor projection at the Beurs van Berlage in Amsterdam. The public ...
With this great case Adidas explores the boundaries of interactive window shopping. At one of its stores in Nürnberg, Germany, passersby could browse the collection, try out clothes on ...