ASICS – The Big Chase

13 February 2017 | Durables

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand invited 60 runners, including journalists and influencers, for an epic adventure in the streets of LA. A 5K urban running course was filled with suspense, gangsters, classy ladies and jazzy tunes that took them back to the Hollywood of the 1940s and ’50. Pretty cool brand experience.

 

23 September 2015 | Durables

Lego – Interactive Music Box

To get kids acquainted with the beauty of classical compositions you have to come up with some really cool stuff. The Romaniam Enescu Festival and the Danisch toy brand ...
28 May 2010 |

Samsung – 3D Projection

3D-television is the next hot thing. To promote a new line of LED TVs Samsung introduced a large-scale 3D-outdoor projection at the Beurs van Berlage in Amsterdam. The public ...
03 May 2018 |

Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...