ASICS – The Big Chase

13 February 2017 | Durables

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand invited 60 runners, including journalists and influencers, for an epic adventure in the streets of LA. A 5K urban running course was filled with suspense, gangsters, classy ladies and jazzy tunes that took them back to the Hollywood of the 1940s and ’50. Pretty cool brand experience.

 

09 August 2013 |

Samsung – SOS Island

‘A cutting edge social media reality series.’ That’s how Samsung describes its new campaign SOS Island. The electronica brand is looking for contestants to come to the Caribbean for ...
02 March 2009 | Durables

The K-Swiss – K Space

American shoe brand K•Swiss builds the new online campaign around fourteen movies in which athletes en artists talk about their personal style, passion and inspiration. The site lay-out and ...
08 January 2020 |

Volkswagen – The No Show Room

Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ...