ASICS – The Big Chase

13 February 2017 | Durables

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand invited 60 runners, including journalists and influencers, for an epic adventure in the streets of LA. A 5K urban running course was filled with suspense, gangsters, classy ladies and jazzy tunes that took them back to the Hollywood of the 1940s and ’50. Pretty cool brand experience.

 

13 September 2013 | Durables

Lexus – Trace Your Road

Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace ...
26 July 2013 | Durables

Adidas Basketball – Jump With Derrick Rose in London

Adidas UK proves the power of simplicity with this cool activation. On his European promo tour for the Adidas Rose 3.5 NBA star Derrick Rose visited the D Rose ...
05 December 2011 | Durables

BGH – Music Magnetron

Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: ...