ASICS – Treadmill Challenge

01 November 2013 | Durables

Ryan Hall, America’s fastest marathoner, runs an average of 4:46 a mile. How long they can ordinary people keep up at his pace? To promote its sponsorship of the upcoming New York marathon ASICS tests the running skills of New Yorkers. And when you see the video a marathon suddenly looks like 100 m sprint…

29 December 2010 |

IKEA – New Years Cheers App

Just before New Years Eve IKEA launched this funny app that allows you to tap two iPhones together to celebrate a precious moment. Choose a glass from the IKEA ...
28 February 2018 |

Honda and Forza Motorsport – Real vs. Virtual

In this thrilling ad Honda blurs the line between the real world and virtual reality. The Japanese car brand set up a head-to-head race between IndyCar driver Graham Rahal ...
23 February 2010 | Durables

Adidas – Interactive Basketball

Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people ...