ASICS – Treadmill Challenge

01 November 2013 | Durables

Ryan Hall, America’s fastest marathoner, runs an average of 4:46 a mile. How long they can ordinary people keep up at his pace? To promote its sponsorship of the upcoming New York marathon ASICS tests the running skills of New Yorkers. And when you see the video a marathon suddenly looks like 100 m sprint…

27 September 2013 | Durables

Sony Xperia – The Wet Experience

The Xperia Z is waterproof. That means that Sony’s new smartphone not only can handle a few drops of water, but that it actually survives under water. To proof ...
14 November 2012 |

Sony – The Xperia Soda Stunt

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free ...
24 July 2019 |

Microsoft – Changing the Game

Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...