Aviva – You are the Big Picture

Aviva is not the first insurance company that wants to emphasize that it’s all about people. But in the interactive campaign You are the Big Picture the global firm brings this message certainly with confidence. Customers can now upload a photo of themselves at www.youarethebigpicture.com and Aviva will be projecting the pictures of tens of thousands of randomly chosen people every night from sunset to midnight onto landmark buildings in London, Paris, Singapore, Warsaw, Mumbai and Delhi. Also nice: Aviva will give £1 to Save the Children for every photo donated.