AWA – The soap that cleans rivers

10 March 2023 | Uncategorized

Is it possible that something ordinary like a soap bar can make the world a bit better? Yes, it is. Researchers from Andea  – a Peruvian mineral water brand – invented a probiotic-packed soap that decontaminates water.

Andea distributed their water-washing soap among communities that clean their clothes in the rivers of the Peruvian outback.

The brand also made the formula available to governments, non-profit organizations, social enterprises and soap manufacturers – so they can apply it all over the world.

In our opinion AWA Andea sets a new bar for how products should behave in the future. They should support existing cultural or functional behavioural and at the same time align customer value with green value.