Red Bull & SEAT – Kjeld Nuis’ Quest for Speed
This week the Dutch speed skater and two time 2018 Olympic gold medal winner Kjeld Nuis wrote history and became the fastest man on ice. In Swedish Lapland he ...
Is it possible that something ordinary like a soap bar can make the world a bit better? Yes, it is. Researchers from Andea – a Peruvian mineral water brand – invented a probiotic-packed soap that decontaminates water.
Andea distributed their water-washing soap among communities that clean their clothes in the rivers of the Peruvian outback.
The brand also made the formula available to governments, non-profit organizations, social enterprises and soap manufacturers – so they can apply it all over the world.
In our opinion AWA Andea sets a new bar for how products should behave in the future. They should support existing cultural or functional behavioural and at the same time align customer value with green value.