E-Dina – WaterLight
At least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours. That insight inspired creative agency Wunderman Thompson Colombia ...
Is it possible that something ordinary like a soap bar can make the world a bit better? Yes, it is. Researchers from Andea – a Peruvian mineral water brand – invented a probiotic-packed soap that decontaminates water.
Andea distributed their water-washing soap among communities that clean their clothes in the rivers of the Peruvian outback.
The brand also made the formula available to governments, non-profit organizations, social enterprises and soap manufacturers – so they can apply it all over the world.
In our opinion AWA Andea sets a new bar for how products should behave in the future. They should support existing cultural or functional behavioural and at the same time align customer value with green value.