Quebec Magic Festival – Magic Powers
Just a little bit of magic. That’s what it takes to get people enthusiastic about the Quebec Magic Festival. In this bus shelter passers-by suddenly had special powers. And ...
After their innovative iPhone App for handling your car-insurance AXA developed an application for the home-insurance market in Belgium. To promote this, the company launched an outstanding interactive TV ad. They call it an ‘i-mmercial’. It allows the viewer to somewhat step into the ad. When you scan the QR code during the TV commercial, it loads the extended story on your iPhone, allowing you to take a look inside the house that just got battered in the ad. The story ends with a one touch link to download the special AXA ‘Mobile service woning’ iPhone App.