Carrie – Telekinetic Coffee Shop Surprise
This is by far the scariest viral stunt ever. To promote the remake of the classic horror movie Carrie, the PR department came up with the Telekinetic Coffee Shop ...
After their innovative iPhone App for handling your car-insurance AXA developed an application for the home-insurance market in Belgium. To promote this, the company launched an outstanding interactive TV ad. They call it an ‘i-mmercial’. It allows the viewer to somewhat step into the ad. When you scan the QR code during the TV commercial, it loads the extended story on your iPhone, allowing you to take a look inside the house that just got battered in the ad. The story ends with a one touch link to download the special AXA ‘Mobile service woning’ iPhone App.