AXA – Interactive TV commercial

09 March 2011 | Services

After their innovative iPhone App for handling your car-insurance AXA developed an application for the home-insurance market in Belgium. To promote this, the company launched an outstanding interactive TV ad. They call it an ‘i-mmercial’. It allows the viewer to somewhat step into the ad. When you scan the QR code during the TV commercial, it loads the extended story on your iPhone, allowing you to take a look inside the house that just got battered in the ad. The story ends with a one touch link to download the special AXA ‘Mobile service woning’ iPhone App.

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The six-year-old child actor Anano is wondering the streets of the Georgian capital Tbilisi alone. First with a fresh outfit and clean face, then as a poor child with ...
20 June 2012 | Services

DNA Project – Mugshot

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New Museum New York – Recalling 1993

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