Baker Tweet

14 April 2009 | Durables

Baker Tweet is one of the best commercial Twitter applications I’ve seen up to now. With a special designed device bakeries can let their Twitter followers know what’s fresh out of the oven. This video explains exactly how it works.

25 October 2009 |

Volkswagen – The Fun Theory

How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
05 December 2011 |

BGH – Music Magnetron

Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: ...
05 December 2014 | Durables

IKEA – KITCHEN BLIND TEST

IKEA’s goal is to make life in the kitchen easier. So for the re-launch of its METOD-series they came up with a PR stunt to prove just how practically designed ...