Graubünden Tourism – The Village Phone
In the peaceful Swiss region Graubünden sometimes it seems that time stood still, but when it comes to advertising the tourism agency over there is pretty progressive. That showed ...
The Basel tourism agency uses the Pokemon Go hype for an awesome piece of city marketing. The crazy video shows four life-sized Pikachus running the streets of Switzerland’s third-largest city hunting for tourists and locals. Along the way viewers get an impression of Basel’s well-known sites and they are directed to the Explore Basel with Pokémon site. In a few days the video past the 70 million views on Facebook. After last’s weeks Graubünden stunt another great tourism campaign from Switzerland.