WWF – The Tiger Challenge
People love a challenge, especially when they have to take it to the max for a good cause. That makes this campaign by the Russian WWF so clever and ...
The Basel tourism agency uses the Pokemon Go hype for an awesome piece of city marketing. The crazy video shows four life-sized Pikachus running the streets of Switzerland’s third-largest city hunting for tourists and locals. Along the way viewers get an impression of Basel’s well-known sites and they are directed to the Explore Basel with Pokémon site. In a few days the video past the 70 million views on Facebook. After last’s weeks Graubünden stunt another great tourism campaign from Switzerland.