Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
In the same week Nike tried to break the 2 hour marathon barrier, in Los Angeles the marathon motto was ‘go slow like a pro’. To create a buzz around the new Baywatch movie Paramount Pictures organized the world’s first Slow Mo Marathon, a referral to the slow motion packed opening credit of the iconic 90’s series. The stars of the movie ran side by side with regular people in a .3-kilometer run in which goofy facial expressions were far more important than pace.