Vodafone – The Smart Jacket
Smartphones and bike safety are no match made in heaven. But to prove that mobile technology can also have a positive effect on traffic safety, Vodafone teamed up with ...
Pedro Suarez Vertiz is the most famous Peruvian rock star. But back in 2011 the national icon was diagnosed with a disorder that will prevent him from singing again. In this campaign the BBVA bank offered Peruvians a challenge: if 1 million people ask for Pedro to comeback, he would. It became a national hype and over 1.400.000 people participated. The concert of the year became a unique experience in which Pedro contributed the music and 40.000 fans were his voice.