E-Dina – WaterLight
At least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours. That insight inspired creative agency Wunderman Thompson Colombia ...
Pedro Suarez Vertiz is the most famous Peruvian rock star. But back in 2011 the national icon was diagnosed with a disorder that will prevent him from singing again. In this campaign the BBVA bank offered Peruvians a challenge: if 1 million people ask for Pedro to comeback, he would. It became a national hype and over 1.400.000 people participated. The concert of the year became a unique experience in which Pedro contributed the music and 40.000 fans were his voice.