Europcar – La Grande Compression
To promote rental company Europcar’s new service Autoliberté, Ogilvy Paris organized this hidden camera prank. Shoppers were flabbergasted after finding a piece of scrap at the spot they’ve just ...
Pedro Suarez Vertiz is the most famous Peruvian rock star. But back in 2011 the national icon was diagnosed with a disorder that will prevent him from singing again. In this campaign the BBVA bank offered Peruvians a challenge: if 1 million people ask for Pedro to comeback, he would. It became a national hype and over 1.400.000 people participated. The concert of the year became a unique experience in which Pedro contributed the music and 40.000 fans were his voice.