Be the Match – The Hero Gene

07 January 2016 | Services

Let’s start this year with a great case for a great cause.  In the US more than 50,000 blood cancer patients who require bone marrow transplant don’t have an eligible match in their family. They need a stranger to come to their rescue. In the search for life-saving heroes the non-profit organization Be the Match went to the New York Comic Con, a convention dedicated to the biggest fans of heroism and comics. There they invited attendees into a ‘laboratory’ to find out if they had the DNA needed to save a life: The Hero Gene. This experiment turned out to be a success.

 

07 January 2016 | Services

Be the Match – The Hero Gene

Let’s start this year with a great case for a great cause.  In the US more than 50,000 blood cancer patients who require bone marrow transplant don’t have an ...
28 April 2015 |

Dislife – More than a Sign

With this innovative campaign the Russian non-profit organization Dislife tries to change the behaviour of non-disabled drivers who take parking places reserved for handicapped people. In order to achieve their mission ...
18 January 2012 | Services

Ambev – Antarctica Breathalyzer

With a good sense of timing and location, a catchy gadget and a 50 % taxi discount Ambev tries to convince young Brazilian clubbers not to drink and drive. ...