Be the Match – The Hero Gene
Let’s start this year with a great case for a great cause. In the US more than 50,000 blood cancer patients who require bone marrow transplant don’t have an ...
Let’s start this year with a great case for a great cause. In the US more than 50,000 blood cancer patients who require bone marrow transplant don’t have an eligible match in their family. They need a stranger to come to their rescue. In the search for life-saving heroes the non-profit organization Be the Match went to the New York Comic Con, a convention dedicated to the biggest fans of heroism and comics. There they invited attendees into a ‘laboratory’ to find out if they had the DNA needed to save a life: The Hero Gene. This experiment turned out to be a success.
Let’s start this year with a great case for a great cause. In the US more than 50,000 blood cancer patients who require bone marrow transplant don’t have an ...
With this innovative campaign the Russian non-profit organization Dislife tries to change the behaviour of non-disabled drivers who take parking places reserved for handicapped people. In order to achieve their mission ...
With a good sense of timing and location, a catchy gadget and a 50 % taxi discount Ambev tries to convince young Brazilian clubbers not to drink and drive. ...