Für Leben – The Waiting Time Experiment
In order to catch public opinion attention around the lack of organ donors, the German association Für Leben has created this impactful campaign. The short documentary The Waiting Time ...
Let’s start this year with a great case for a great cause. In the US more than 50,000 blood cancer patients who require bone marrow transplant don’t have an eligible match in their family. They need a stranger to come to their rescue. In the search for life-saving heroes the non-profit organization Be the Match went to the New York Comic Con, a convention dedicated to the biggest fans of heroism and comics. There they invited attendees into a ‘laboratory’ to find out if they had the DNA needed to save a life: The Hero Gene. This experiment turned out to be a success.