CORONA – EXTRA SUN BEAM
When enjoying a beer at a terrace, the sun always goes down too fast. Sounds familiar? That’s why Corona came up with a funny stunt to extend these moments ...
To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use a mix of technology that includes conductive ink to sensors and in-built speakers. Once touched, the posters start playing tracks from several Kiwi-bands. Check out this video to see how passers-by thought of it.