Pocari Sweat – Lunar Dream Moon Capsule
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...
To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use a mix of technology that includes conductive ink to sensors and in-built speakers. Once touched, the posters start playing tracks from several Kiwi-bands. Check out this video to see how passers-by thought of it.