Stella Artois – King of Cannes
This well-done, sophisticated social media campaign by the Belgium brewer Stella Artois is certainly worth checking out. To promote their sponsorship of the Cannes Film Festival advertising agencies Mother ...
To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use a mix of technology that includes conductive ink to sensors and in-built speakers. Once touched, the posters start playing tracks from several Kiwi-bands. Check out this video to see how passers-by thought of it.