Nestlé – United for Healthier Kids Mexico
Mexico is the country with the highest obesity rate in the world. To help tackle this issue food multinational Nestlé came up with this integrated campaign containing several creative ideas: ...
To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use a mix of technology that includes conductive ink to sensors and in-built speakers. Once touched, the posters start playing tracks from several Kiwi-bands. Check out this video to see how passers-by thought of it.