HONEY MAID – LOVE
Honey Maid produces wholesome graham crackers. And heart-warming advertising. The brand’s most recent tv-commercial shows families of every kind that included a two-dad household and an interracial family. The ...
Beco makes environmentally friendly toiletries. But it is the people that make the brand what it is: 80% of its workforce disabled. In this provocative campaign – Grand Prix winner in Cannes – the social enterprise is inviting British businesses to steal its staff in order to raise awareness of the outdated attitudes towards people with disabilities. At the heart of the project’s concept was its packaging design, which features CVs of Beco employees. The packaging takeover was joined by tweets sent to business leaders. At the end of the road. Steal our Staff drove a 96% uplift in sales year over year for BECO products and 40+ brands got in touch to hire talent featured in the campaign.
Honey Maid produces wholesome graham crackers. And heart-warming advertising. The brand’s most recent tv-commercial shows families of every kind that included a two-dad household and an interracial family. The ...
Aspiring tattoo artists have been known to practice on animals, fruits and even their friends. To prevent novice inkers making indelible mistakes Tattoo Art Magazine invented a sketchbook whose ...
Coca-Cola added a new feelgood stunt to its Happiness-focused marketing platform. After the Happiness Truck and the Happiness Machine this is one designed to bring together strangers over a ...