Beldent – Almost Identical

02 December 2013 | Fastmovers

An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of Contemporary Art in Buenos Aires. Five sets of identical twins were seated next to each other. They were styled exactly the same except for one difference: one twin was chewing a piece of gum. Throughout the day museumgoers were asked questions concerning the image of the two twins. The answers are showcased in this case video. showcases more than 800 cross medial advertising cases.Follow us on Twitter.