Coca-Cola – Israeli Summer Campaigns
After launching personalized road signs, Coca-Cola in Israel continues to push the boundaries of its brand activations. The Social Robot allowed Israeli teenagers to be part of the popular Summer ...
An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of Contemporary Art in Buenos Aires. Five sets of identical twins were seated next to each other. They were styled exactly the same except for one difference: one twin was chewing a piece of gum. Throughout the day museumgoers were asked questions concerning the image of the two twins. The answers are showcased in this case video.
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