Scotch-Brite – Wash Your Bill
Nice campaign that proves that you can plug a very uncool product with a young target audience. In Brazil sponge brand Scotch-Brite created a refreshing experience marketing activation in ...
In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message about Fair Trade, which will be posted with your tweet. A clever and original idea that will boost the already socially conscious image of Ben & Jerry’s.