McDonald's – Snow Billboard
McDonald’s treats Canadian skiers on their way to Whistler mountain to a cool piece of snow fun. A digital billboard next to the highway translates real-time snowfall data into ...
In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message about Fair Trade, which will be posted with your tweet. A clever and original idea that will boost the already socially conscious image of Ben & Jerry’s.