Coca-Cola – Taking Home Happiness
This spot on activation is exactly why we often pay attention to Coca-Cola’s Happiness campaigns. In Taking Home Happiness Coke surprises guest workers on their way home for the ...
In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message about Fair Trade, which will be posted with your tweet. A clever and original idea that will boost the already socially conscious image of Ben & Jerry’s.