Shiseido – My Crayons Project
Japan is one of the most homogenous nations on the planet. In schools, subtle differences in skin tone are noticed. As an expert in skin color cosmetics brand Shiseido ...
A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a special web site and the social networks Hyves, Facebook and Twitter you can bid on products or services, that other people offered in exchange for a free Ben & Jerry’s ice cream. You find all kinds of stuff: a foot massage, home made apple pie or postcards with compliments. The aim: happy faces everywhere.