Brewdog – Make Earth Great Again
Due to a new generation of ethical consumers more and more brands dare to take a political stance. BrewDog for example. Last week the Scottish craft brewer launched a ...
A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a special web site and the social networks Hyves, Facebook and Twitter you can bid on products or services, that other people offered in exchange for a free Ben & Jerry’s ice cream. You find all kinds of stuff: a foot massage, home made apple pie or postcards with compliments. The aim: happy faces everywhere.
Due to a new generation of ethical consumers more and more brands dare to take a political stance. BrewDog for example. Last week the Scottish craft brewer launched a ...
Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
Red Bull’s international hit campaign Art of Can comes to Holland. In this project professional en amateur artists create sculptures and art installations with the used Red Bull cans. ...