Ben & Jerry’s – Viva la Givolution

23 March 2010 | Fastmovers

A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a special web site and the social networks Hyves, Facebook and Twitter you can bid on products or services, that other people offered in exchange for a free Ben & Jerry’s ice cream. You find all kinds of stuff: a foot massage, home made apple pie or postcards with compliments. The aim: happy faces everywhere.