Ben & Jerry’s – Viva la Givolution

23 March 2010 | Fastmovers

A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a special web site and the social networks Hyves, Facebook and Twitter you can bid on products or services, that other people offered in exchange for a free Ben & Jerry’s ice cream. You find all kinds of stuff: a foot massage, home made apple pie or postcards with compliments. The aim: happy faces everywhere.
 

03 November 2017 | Fastmovers

Brewdog – Make Earth Great Again

Due to a new generation of ethical consumers more and more brands dare to take a political stance. BrewDog for example. Last week the Scottish craft brewer launched a ...
31 July 2013 | Fastmovers

Douwe Egberts – Bye Bye Red Eye

Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
11 April 2011 | Fastmovers

Red Bull – Art of Can

Red Bull’s international hit campaign Art of Can comes to Holland. In this project professional en amateur artists create sculptures and art installations with the used Red Bull cans. ...