Ben & Jerry’s – Viva la Givolution

23 March 2010 | Fastmovers

A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a special web site and the social networks Hyves, Facebook and Twitter you can bid on products or services, that other people offered in exchange for a free Ben & Jerry’s ice cream. You find all kinds of stuff: a foot massage, home made apple pie or postcards with compliments. The aim: happy faces everywhere.
 

09 December 2010 |

Starbucks – 12 Days of Sharing

Starbucks follows the spirit of the holidays in its 12 Days of Sharing campaign. On a virtual advent calender hidden offers will be popping up for twelve days. The ...
28 February 2014 | Fastmovers

Polar Beer – Cell Phone Nullifier

Lot’s of people use their smartphone while having beers with friends in a bar. The Brazilian beer brand Polar Beer fights this annoying symptom of the digital era with ...
16 October 2019 |

V2C Gin – Drowned Bottle Openers

Every year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That inspired the independent Amsterdam-based gin brand V2C to give new life to these forgotten bicycles by ...