Coca-Cola – Wish in a Bottle
Good advertising is a form of sorcery and Coca-Cola understands that. During the Summer Love in Israel Coke created a unique bottle and handed it out to some young ...
A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a special web site and the social networks Hyves, Facebook and Twitter you can bid on products or services, that other people offered in exchange for a free Ben & Jerry’s ice cream. You find all kinds of stuff: a foot massage, home made apple pie or postcards with compliments. The aim: happy faces everywhere.