IKEA & WWF – Swedish Seedballs
In Denmark only 1-2% of the nature is wild, resulting in a massive lack of habitats and nourishment for endangered Danish insects. To raise awareness about this silent biodiversity ...
A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a special web site and the social networks Hyves, Facebook and Twitter you can bid on products or services, that other people offered in exchange for a free Ben & Jerry’s ice cream. You find all kinds of stuff: a foot massage, home made apple pie or postcards with compliments. The aim: happy faces everywhere.